I feel sorry for Microsoft. They sooooo want to be liked and be cool, it is painful to watch. Like the awkward, dorky kid who does all of the wrong things, they just want to fit in. The latest announcement that they will open stores like Apple is particularly telling. Instead of coming out with cool, innovative new products, they are trying desperately with advertising and now with retail stores to get the world to realize how cool they are.
“The purpose of opening these stores is to create deeper engagement with consumers and continue to learn firsthand about what they want and how they buy,” Microsoft said in a statement.
Who exactly is going to go into these stores and why?
Much like the Zune, this strategy of copying Apple is doomed to fail as well.
Here is a Wall Street Journal article link about the new stores: MSFT’s new stores